GLYPHICS SUPPLIED A BUDGET-FRIENDLY WAY TO PRINT AND DISPLAY ALLY CAPELLINO IMAGES
The six-week exhibition to celebrate the 30th birthday of cult accessories brand Ally Capellino was housed inside the Wapping Project, a Victorian power station in London's docks. One prominent feature of the show were life-size portraits of Ally Capellino fans wearing their favourite pieces by photographer Donald Christie. So what the company wanted from Glyphics was a budget-friendly way to print and display these images so they could stand up to sharp fluctuations in temperature and humidity on the brick walls of the exhibition space and yet still maintain their good looks.
Glyphics delivered an unusual solution with Tyvek. This is the material that you most often bump into in those business envelopes that are virtually impossible to tear with your bare hands. It's also impervious to water. And with its fine, textured surface, it provided the ideal canvas for reproducing and presenting the photography.
Our choice also proved that it's true what they say about great design minds. When Ally Capellino founder Alison Lloyd heard about our Tyvek proposal, she admitted she had already discovered and experimented with Tyvek as a potential material for one of her iconic bags.