What have been the benefits of moving here?
I see people interact more. In terms of work, it’s incredible. Before, we had no designated areas, it’d be like ‘Where should we have a meeting?’ The move has also enabled transparency, for people to see what other people are working on. Especially from the marketing team – we have our wall of workflow, so everyone in the company is visibly seeing plans and progression and finding out more – they actually ask questions. And another thing, people would go out for lunch and come back and eat it at their desk. I thought that was really sad, that they couldn’t go out somewhere fresh and sit together as a group. People do that now and the teams mix, we’re more synchronised.
Has Centtrip taken its cue from WeWork?
In the future, each of our verticals will have its own colour way, while the art direction will be consistent throughout the company, but our core colours are black and white. So yes, we stay true to our core colours especially because it feels more in tune with WeWork. Down to our furniture and even the cushions – we don’t want to conflict with the surrounding space because people have to come into WeWork before they come into our office, and if we worked against it, it would just be jarring, I want it to feel fluent, but feel us. As an art director, it’s just not within me to create a clash.
What are the key design elements?
Picking this part of WeWork was quite strategic – the spiral staircase down to the kitchen comes straight to our office front door, the glass meeting rooms are great and the phone booths are a lovely little bit of design, and give us an extension of space and culture. If people want to step out for a second, they can. So we felt like this was the perfect spot and lent itself to our style.
My objective was to create a seamless journey, everything is quite fluid from inside our office to outside, but we also had to distinguish ourselves – so we installed a full black glass screen with a white 3D logo at our front door – it may sound a bit boring, but if you walk around this building, no one else has got that.
I’m aware that with us being on the same floor as where everyone else comes to eat, it’s very important that we sort of shout, without shouting. I feel like we’ve successfully done that, and we haven’t finished – we’re still adding things. We want to coin names for the different areas we have and crown them with plaques, just adding attention to detail that speaks about our values, in subtle ways. It was about getting everyone on the same page, and for me that gets done visually.
We have a great mix of people who have been here since day one as well as continually investing in more reinforcement as we grow so the move has given us all a fresh start.