Creative agency Nonsense believes that brands have to stop drinking their own Kool-aid and start being honest with their customers.
Cool or not, there’s a wave of kids starting their careers in a mind-blowing fusion of street dance and sandwich board work – it seems a new phenomenon called sign spinning is taking over and the kerbs are no longer the place they used to be in America. Has a lost youth seen the sign it was looking for, and run with it?
They are employed to market businesses to passing traffic and pimp out everything from hair salons to mattress stores, but in the process they’re succeeding in glorifying a once menial task. Why? It pays, it’s outdoors, and it’s fun.