The Workspace Advantage Campaign

FLASHING LIGHTS

THE LOWDOWN

The Workspace Group lets office, industrial and workshop space to individuals, small companies and more established names in the City, such as Moonpig, Nutmeg, Mozilla, Joseph Joseph and City Mapper. It was founded in 1987 and in 2017, for the first time in its history, the business launched an advertising campaign, coined the Workspace Advantage. It appears online and targets audiences in prominent commuter stations and train carriages, revolving around three pillar terms.

Each one explains how the company is about so much more than just desks and square footage – it’s a vibrant and broad community, and it’s an up-to-date tech hub that moves with its member’s needs. Workspace asked Glyphics to build a 3D illuminated sign of each slogan, installing them in pivotal Workspace venues to encourage engagement and pride from those that walk past. Visually, who doesn’t love signs illuminated with hot blue lights? But really, we’re chuffed at the subtler design features of this project.

THE SPECS

Super Connected is based at Kennington Park, and as a phrase, is a strong nod to the tech side of things but is really about highlighting how the company works hard to build an accessible community, represented in the sign by a sprawling network of rods, stealthily placed within the letters.

No Limits refers to the fact that Workspace provides design-led spaces in multiple locations across London on flexible terms, with a six month rolling break contract that means business customers grow and evolve in any direction they need to. From a connectivity perspective, their tech partner, Excell, places no limits on customers’ business activity – providing strong, fast, reliable, resilient data and cloud services from day one. This sign is based at Westbourne Studios, which is under the rooftop of the A-40 and has a huge concrete building, so ‘No Limits’ fittingly appears to be made from cement.

Wired Differently most strongly alludes to Workspace’s technology infrastructure and how seriously the company takes it, actively investing in future-proofing their client’s tech needs. The Greater London Authority published a Connectivity Map, and the sign’s host location – The Metal Box Factory – was one of only seven to achieve a platinum score rating. At the time of publishing, that was huge, and it’s still quite niche. The Metal Box Factory used to manufacture tin, so in keeping with the theme, we made the sign using lots of galvanised metals. It also looks like there’s a fibre optic cable threaded through it, with queues of twinkling lights that pulse on and off at different times to replicate a server box, and really emphasise Workspace’s focus on digital supremacy.

It was a tough, complicated project in terms of budget and tricky timings - we needed to finalise the visual for print and online, and then replicate them into signage - and Glyphics really worked with us on that. We trusted them, and they did an absolutely fantastic job. They're not the easiest signs to do, and everybody says it, they really do stand out.
Anisha Patel, Head of Marketing